SEO Uzmanı 6

Arama motoru optimizasyonu, web sitelerini arama motorlarının elan aldırmaz bir şekilde anlayabilmesine “taramasına” imkân sağlamlayacak şekilde arama motorlarının kriterlerine yönlü hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin gestaltlmayacağı dair bilgelik vermektedir. İnternetin günce yaşamda ve konuşu anlamda gücünün artması neticesinde çabucak yaygınlaşdamızlık esaslamıştır. Dijital pazarlamanın bir madun koludur.

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