SEO Uzmanı 4

Taharri motoru optimizasyonu, web sitelerini arama motorlarının daha rahat bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde arama motorlarının kriterlerine munis hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak anlatım edilmektedir. Taharri motorları arama neticelerinin suistimal edilmemesi karınin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin gestaltlmayacağı dair olgun vermektedir. İnternetin yevmi yaşamda ve iktisadi anlamda enerjisinin artması neticesinde hızla yaygınlaşferment mebdelamıştır. Dijital pazarlamanın bir alt koludur.

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