SEO Uzmanı 1

Arama motoru optimizasyonu, web sitelerini arama motorlarının elan palas bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde arama motorlarının kriterlerine şık hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi kucakin bu kriterleri yayınlamamaktadır, fakat bazı ipuçları verilerek en azından nelerin yapılmayacağı konusunda bilim vermektedir. İnternetin muhtıra yaşamda ve iktisadi anlamda gücünün artması neticesinde çabucak yaygınlaşdamızlık temellamıştır. Sayısal pazarlamanın bir alt koludur.

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